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AAPL Earnings: Implied Move, History & IV Crush

How much does Apple move on earnings, how often does it actually beat its implied move, and what does that mean for options? Here’s the data — and how to read it.

EarningsWatcher Research 7 min read Data as of June 2026 · Education, not advice

Apple (AAPL) is the steadiest of the mega-cap earnings events — and the data backs that up, with a twist that matters for how its options behave. Below is its earnings behaviour based on the last 16 reports (roughly the past 10 years), as of June 2026. The numbers describe history, so they’re useful whether you’re reading this months before a report or the week of one.

AAPL earnings at a glance

±4.9%
Avg move (10yr)
peak, day of release
±4.3%
Median move
half of reports move less
±8.1%
95th-pct tail
most contained mega-cap

Apple’s typical earnings move is modest — about ±4.9% over a decade, with half of reports landing inside ±4.3%. The tail is the most contained of the mega-caps: the 95th-percentile move is about ±8.1%. Apple is simply not a high-dispersion earnings name, and that shapes everything about how its options behave.

Does AAPL beat its implied move?

This is the question that decides whether buying or selling premium has an edge. The implied move is what the options market prices in before the report; the actual move is what happens. Over its last 16 reports, AAPL’s actual move has topped the implied move in only about 44% of cases (7 of 16) — below a coin flip, and the lowest of the mega-caps we track.

~44%
Beat rate
actual > implied (7 of 16)
Seller-
leaning
Historical edge
usually moves less than implied
What this implies The headline is a sub-50% beat rate: Apple has moved less than its options-implied move more often than not. Historically that pattern has been favorable to premium sellers and challenging for premium buyers — though it’s a tendency, not a rule, and a single large surprise can outweigh a long run of small moves.

How AAPL’s moves are distributed

0% 5% 10% 10-yr avg ±4.9% ±2.4% 5th ±2.9% 20th ±4.3% median ±7.0% 80th ±8.1% 95th
The spread of AAPL’s earnings-day moves by percentile. Half of reports land within ±4.3%; the 95th-percentile worst case is about ±8.1%.

The distribution is tight and front-loaded: the 20th percentile is just ±2.9%, the median ±4.3%, and even the 95th-percentile outlier is about ±8.1%, with a low standard deviation around ±2.1%. Small, orderly reactions are genuinely the base case for Apple — which is why its implied move has so often turned out to be larger than the move that followed.

Recent AAPL earnings

To make it concrete: a +5.8% pop in April 2026 cleared Apple’s ~3.8% implied move, but the January report came in well under what options priced in — the more common outcome. Apple delivers the occasional surprise, but more often the move is smaller than the market feared.

See the full history The complete report-by-report record — every past implied vs actual move, open/peak/close behaviour and post-earnings drift, plus the live implied move as the next date approaches — lives in the EarningsWatcher app.

IV rush and IV crush on AAPL

Implied volatility builds into the report (the IV rush) and drops sharply afterward (the IV crush). Apple’s sub-50% beat rate means the crush has historically worked against long premium more often than not — the recurring question behind holding options through earnings.

What AAPL’s earnings data means for options

These figures are a reference point, not a signal. Apple has moved less than its implied move more often than not (a ~44% beat rate), and the ±8.1% 95th-percentile figure marks the realistic worst case any position would need to withstand. The practical use is to compare a given quarter’s live implied move against this history — and to understand how each structure behaves around that move: a straddle or strangle needs the actual move to exceed the implied to pay, while an iron condor or butterfly needs it to stay smaller. You can test any of them against Apple’s full history in the EarningsWatcher app rather than relying on a rule of thumb.

On the “next” implied move There is no meaningful implied move far ahead of a report — it only firms up as the date nears. As a reference, AAPL’s recent implied moves have priced in roughly 4% to 4.5%. When the next report approaches, check the live implied move in the app and compare it to the ±4.9% history.

Frequently asked questions

How much does AAPL move on earnings?

Over its last 16 earnings reports (roughly the past 10 years, as of June 2026), AAPL's average earnings-day peak move was about plus or minus 4.9%, with a median near plus or minus 4.3%. Tail risk is contained: the 95th-percentile move is about plus or minus 8.1%, making Apple the steadiest of the mega-cap earnings events.

Does AAPL usually beat its implied move?

Usually no. Apple's actual move has topped its options-implied move in only about 44% of recent reports (roughly 7 of 16) — below a coin flip. That means Apple has moved less than the options market priced in more often than not, which has historically favored premium sellers.

What is AAPL's implied move for earnings?

The implied move only firms up as an earnings date approaches, so there is no meaningful implied move far in advance. As a reference, AAPL's recent reports have priced implied moves of roughly 4% to 4.5%. Check the live implied move in the EarningsWatcher app as the next report nears, and compare it to the plus or minus 4.9% historical average.

When does Apple (AAPL) report earnings?

Apple reports quarterly, after the market close (AMC), typically in late January or early February, late April or early May, late July or early August, and late October or early November. Confirm the exact upcoming date on a live earnings calendar before trading.

See AAPL’s live earnings data

Get Apple’s upcoming date, the live implied move as it firms up, and the full history of past moves.

Open AAPL in the app →